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Who we help · Marketing agencies · Tax planning

Agency tax planning built for a lumpy year and a freelance bench.

Half an agency's cost base is a freelance bench, and half its revenue can churn with one email. Agency tax planning works those two facts: keep the bench classified so February slips are the whole story, pay the owners in a shape that fits thin and swinging margins, and stop a record year from setting tax payments the next year cannot carry.

Marketing agency team in a creative meeting

The freelance bench is a tax structure, not just a cost line

Most agencies deliver through a bench: designers, editors, media buyers, developers on call. Every unincorporated freelancer paid more than $500 in a year for services belongs on a T4A slip due the last day of February, and the run is painless only if bench payments were coded correctly all year. But the slips are the shallow end. The deeper exposure is classification: whether part of that bench has quietly become employees.

The CRA decides from facts, not from the word "contractor" in the agreement. When a reclassification lands, the agency is assessed both halves of CPP and EI, with penalties and interest, for every year in reach. The pattern that holds, against the pattern that fails:

Fact on the groundHolds as contractorDrifts to employee
Control of the workSets own method and hoursWorks your hours, under direction
ToolsOwn licences and hardwareYour seats, your equipment
Other clientsSeveral, free to take moreYou are effectively the only one
Financial riskQuotes fixed, wears overrunsPaid hourly regardless of outcome
SubstitutionMay subcontract deliveryMust show up personally

Our planning work here is unglamorous on purpose: contracts that match how the bench actually operates, invoices tied to deliverables rather than timesheets, and a review each fall of anyone whose working pattern has drifted since the contract was signed.

Owner pay when margins are thin and lumpy

A one-person tech corporation plays salary-versus-dividends for maximum deferral, because most of its billings become retained profit. An agency owner rarely has that luxury: payroll and the bench consume most of fee income, and what remains swings with the client list. The shape that fits is usually a base salary sized to household needs, which builds RRSP room and CPP credits and comes off income the corporation would otherwise pay tax on, topped up with dividends declared after the year is known. When profit is a moving target, flexibility beats optimization.

Two edges to respect. Dividends to a spouse who does not put real hours into the agency, roughly twenty a week on average, are generally taxed at top personal rates under TOSI. And a bonus declared at year-end is deductible in that year if paid within 179 days of it, a clean lever for moving income into whichever year needs it. Setting this shape annually is the core of Tax Planning & Advisory, quoted in writing after a free discovery call.

Instalments and the churn problem

Corporate instalments are set from last year's tax. Lose an anchor retainer in March and the CRA still expects payments sized to the year when the anchor was there. You may lawfully base instalments on a current-year estimate instead; guess low and interest applies, so we reforecast the estimate quarterly rather than once, in a panic, at the third notice.

Churn cuts the other way too. A genuinely bad year produces a non-capital loss that carries back up to three years, pulling a refund out of the record year that preceded it, and that claim is made deliberately on the T2 filing, not automatically. Between those poles, the salary, dividend and bonus levers above are how a fat year and a thin year end up taxed like two average ones.

One $500,000 limit, however many corporations you own

The roughly 12.2% combined Ontario small-business rate rides on the small business deduction, and the $500,000 limit it applies to is shared across associated corporations. Agency owners accumulate corporations faster than most: a video production sideline, a SaaS spin-out holding the tool the team built, a spouse's consultancy with cross-shareholdings. If the group is associated, common control or related persons with 25% cross-ownership are the usual triggers, the one limit gets divided by agreement. Splitting the agency in two to double it does not work; the association rules exist precisely for that move.

A second edge arrives with success. Passive investment income above $50,000 across the associated group grinds the limit away, five dollars for every dollar over, gone entirely at $150,000, and parking the portfolio in a sister corporation does not escape the count. Once the agency starts retaining real earnings, the pace of withdrawal versus retention becomes a planning decision rather than a default, and we set it with agency owners across Mississauga and the GTA before the structures harden.

Source: CRA — RC4110, Employee or Self-Employed?.

Common questions

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Do freelancers billing through their own corporations need a T4A?

The February slip run covers unincorporated freelancers paid over $500 for services. A corporation on the invoice changes the paperwork, not the risk: if the facts look like employment, incorporation does not cure your exposure and creates personal services business problems on their side.

Salary or dividends out of an agency?

Usually a blend: a base salary for RRSP room, CPP and a predictable deduction, then dividends sized once the year's profit is real. Spousal dividends only work where the spouse genuinely works in the business; otherwise TOSI taxes them at top rates.

We lost our biggest retainer. Can we cut the instalments the CRA set?

Yes. Instalments can be based on a current-year estimate instead of last year's tax; the trade is interest if you underestimate. We reforecast quarterly so the estimate stays defensible.

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